About the Farmers’ Market

Canada’s Largest Year-Round Farmers’ Market and a Cornerstone of Ontario Food Culture

The St. Jacobs Farmers’ Market, located just outside the village of St. Jacobs in Waterloo Region, is one of Ontario’s most iconic and best-known farmers’ markets. Established in 1975, the market has grown into Canada’s largest year-round farmers’ market, drawing visitors from across Ontario and beyond to experience local food, rural traditions, and a vibrant market atmosphere.

From its beginnings as a small rural market serving local Mennonite and area farm families, the St. Jacobs Farmers’ Market has become a major agri-tourism destination—while still remaining firmly rooted in local agriculture.

A Market Built on Farming Tradition & Community Trust

The market was created to give local farmers and producers a direct place to sell their goods to the public. That principle remains at the heart of the market today. Vendors include:

• Local produce growers and market gardeners
• Mennonite and Old Order Mennonite farm families
• Meat, poultry, cheese, eggs, and dairy producers
• Bakers offering breads, pies, pastries, and preserves
• Specialty food makers, prepared-food vendors, and artisans

The emphasis on producer-direct sales has helped build lasting trust between vendors and customers.

A Year-Round Destination with a Seasonal Rhythm

The St. Jacobs Farmers’ Market operates year-round, with peak seasons in spring, summer, and fall when outdoor vendor areas are in full swing. Seasonal rhythms shape the experience—fresh asparagus and strawberries in spring, abundant produce in summer, pumpkins and harvest goods in fall, and specialty foods and baked goods through the winter months.

The market’s layout includes permanent indoor buildings as well as extensive outdoor vendor areas, creating a lively, ever-changing environment.

More Than a Market: A Cultural Experience

For many visitors, the St. Jacobs Farmers’ Market is as much about atmosphere as it is about shopping. The sights and sounds of the market—horse-drawn buggies, conversations between growers and customers, aromas from food stalls—offer an authentic connection to rural Ontario.

It has become a place where food, farming, tourism, and cultural heritage naturally intersect.

An Anchor of Ontario Agritourism

As one of Ontario’s most visited markets, the St. Jacobs Farmers’ Market plays a major role in:

• Supporting local farm economies
• Preserving agricultural traditions
• Introducing visitors to regional food systems
• Strengthening rural-urban connections

It remains a flagship example of how farmers’ markets contribute to both community life and provincial tourism.

About the Community

A Region Where Rural Heritage, Innovation & Community Life Thrive Side by Side

The village of St. Jacobs, located in Waterloo Region, is one of Ontario’s most distinctive rural communities. Known for its deep agricultural roots, Mennonite heritage, and welcoming village atmosphere, St. Jacobs offers a living example of how tradition and modern life can coexist.

While the village itself is small, it sits within a dynamic region that balances farmland, innovation, culture, and tourism.

A Community Shaped by Mennonite Settlement & Farming

St. Jacobs was settled in the early 19th century by Mennonite families drawn to fertile land and a way of life centred on farming, faith, and community. Agriculture shaped not only the economy but also the landscape, architecture, and social structure of the area.

That heritage remains visible today in:

• Active farms surrounding the village
• Traditional barns and rural homesteads
• Horse-drawn buggies sharing the roads
• A strong emphasis on local food and craftsmanship

The Village of St. Jacobs: Small-Town Character with Big Appeal

The village itself is known for its charming main street, heritage buildings, independent shops, and walkable layout. Visitors are drawn to:

• Artisan boutiques and specialty stores
• Local restaurants and bakeries
• Cultural attractions and seasonal events
• Easy access to surrounding countryside

St. Jacobs has become a destination where visitors slow down and reconnect with place.

Waterloo Region: A Blend of Agriculture & Innovation

Beyond the village, Waterloo Region is known internationally for innovation, education, and technology—yet agriculture remains a vital part of its identity. The region supports:

• Dairy, livestock, and crop farms
• Market gardens and specialty food producers
• Farm-based businesses and agritourism
• Rural communities that remain closely tied to the land

This balance between rural tradition and modern growth makes the region unique in Ontario.

A Natural Companion to the St. Jacobs Farmers’ Market

The St. Jacobs Farmers’ Market reflects everything the community stands for:

• Strong agricultural roots
• Respect for tradition
• Direct connections between producers and consumers
• A welcoming, inclusive community spirit

Together, the market and the community showcase how rural heritage continues to thrive in a modern world.

A Place Where Ontario’s Rural Story Is Still Being Written

Whether visiting the market, exploring village streets, or driving the surrounding country roads, St. Jacobs and Waterloo Region offer a genuine Ontario experience—one where farming, food, culture, and community remain deeply connected.